Designing and formulating the strategy for launching one's PPC(pay per click) campaign can be a very daunting and difficult task. If not done the right way, it could result in having adverse effects on the seller's budget for advertising. Making sure that the right kind of audience is attracted towards the business and the products, is of pivotal importance and can only be successfully done with a very particular set of skills. · I will research the Key-Words that will provide you with best results. · Create Auto, Manual, KW Targeting, Product Targeting Campaigns & Sponsored Ads. · Manage the Bids of the keywords to make sure the ACOS is kept low & in check. · Add off-topic keywords as negative KW to improve PPC efficiency. · Attract Traffic from other product pages to drive sales to your product. · Form the campaign around 6 Ad groups (exact, broad, phrase, product targeting, low volume keywords, long tail keywords). · Monitor and continuously stay updated regarding your PPC campaign to keep a Low ACOS.