I will setup highly effective Google Ads or Google AdWords PPC campaign:

Steps Involved:

• Structuring your Google Ad Account based on your Website
• Keywords Research (Short tail and long tail)
• Structuring Ad Groups in proper KW themes
• Setting up Search Campaign in Google Ads based on your Website goals
• Ads Development (Responsive & Text Ads)
• Negative Keywords List to avoid unwanted traffic
• Keeping a close eye on Search terms to update search KW & Negative list
• Choosing right bidding strategy
• Conversing tracking using GTM to track leads and sales
• Remarketing Tag on all webpages (for retargeting)
• Setting up proper Ad extensions at campaign, ad group and ad level
• Landing Page Optimization (if applicable)
• Targeting right audience
• Smart Search Campaign
• Smart Shopping Campaign

Results You can Expect:

• Highly relevant traffic on your website
• Keywords with good Quality score
• High %CTR