The most important aspect of film making is to know how to capture the audiences attention throughout. Art Direction is one aspect of films where you can make the whole scenario of the scene look more digetic to the audience if done right. This requires extensive research of the premise/script and then with the use of colors and elements to enhance the story. Apart from that experience allows one to make quick and valuable decisions when on a tight schedule. Looking forward to working with you. i am very passionate about films and only deliver my best. Hi, I am a graduate from the National Institute of Design in the field of Film and Video Communication. I have made various ad films, documentaries and short fictions films as part of my course. I have also made some corporate videos and documentaries for various companies as a freelancer and I have also worked as an associate cinematographer in a Gujarati feature film called 'COLORBAAJ". Thanks.