With more than 10 years experience as a copywriter, I am an experienced wordsmith. I produce copy that will persuade, inform and entertain your customer. I work with my clients to ensure that the item is well targeted and achieves the company's business objectives.I have lived and worked on both sides of the Atlantic and can produce material for either audience.I am happy to work for companies of all sizes having written for both FT100 companies, small businesses and individuals.I am most comfortable writing for the financial services sector, although I have also written for the IT and travel industries. I relish re-working complex, jargon-filled material into easy to understand information. I am a below-the-line specialist. I have written sales literature, direct mail, articles/newsletters, corporate communications, press releases and web content. I have a background in both B2C (seven years) and B2B (five years).