While only a few companies succeed solely by their efforts in the real world, most businesses find that having an online presence will help them succeed, or even move their company entirely to the online world. There are several reasons why having a digital presence is essential to your company, from being able to provide basic information such as location and hours of operation to having full e-commerce capabilities. It has been said that a business without a digital presence risks going out of business. Digital marketing in simple terms refers to the art of marketing through Digital channels that include Instagram, Facebook, Email, and other online platforms. This digital era has resulted in both digitization and digital marketing. Digital marketing is the newest craze, and it's one of those phenomena that's here to stay. Advertising from the internet is referred to as digital marketing. The millennial and Gen-Z social media era has opened up incredible business opportunities. An Indian person spends an average of 2.4 hours a day on social media, providing you with an excellent opportunity to reach out to them. The question then becomes, "How?" Digital Marketing holds the key to the solution.