Develop strategic communications planning for promotion and dissemination of corporate and marketing content

Develop corporate promotions and communications liaising with other departments and the Management Team.

In conjunction with the web team, create, adapt, improve and optimize web communication for SEO and organic and keyword search

Manage the corporate branding

Develop/maintain social media profiles and quality content on Twitter, Facebook, Instagram, and LinkedIn

Develop other, relevant social media outlets to support and expand our digital presence

Recruitment and maintenance of media partnerships

Manage PR and press relations

Assist in the preparation and drafting of various communications (email, social media, blogs, etc. …) including at times high-level public speeches top management

Email marketing and Inbound marketing management

Email campaign development and implementation

Manage inbound marketing system, including campaign development and data analysis

Develop compelling custom content

Design and deliver emails

Craft email campaigns

Print and Social MediaOptimize print, social media, and blog campaigns to generate interaction, brand exposure, and sales.

Identify appropriate print and social media channels for targeted campaigns

Transform content to ensure easy sharing with social networks

Establish an effective presence in trade magazines and social media sites

Manage the “facilitation” of key social media

Develop and implement customer service response to common complaints and a process in which they are resolved and communicated