OVERVIEW With 18 years in the advertising industry, working on as many categories, I enjoy developing the relationship between brand and consumer. From brand strategies and brand identities to promotions and product launches. New media to new business. Concept to execution. I'm a throw-out-the-rules, never-say-never, question-everything kind of guy. EXPERIENCE - Created integrated campaigns that included tradition, non-traditioal, digital, out-of-home, pos, direct and promotions - Developed naming, identity and graphic standards materials for multiple clients - Developed agency new business materials and played instrumental role in new business wins - Participated in branding workshops - Managed budgets, resources and timelines for multiple projects running simultaneously - Responsible for hiring, mentoring and managing of creative personnel CAREER HIGHLIGHTS - Saved a life with a campaign that convinced a man to have a heart scan that lead to emergency bypass surgery - Turned an ag