Over a billion Facebook user visit the website every day. With numbers like that, chances are a lot of your customers and potential customers are spending time on Facebook. Therefore it shouldn’t be treated as an afterthought. It’s a place for you to directly connect with your customers, which is extremely valuable to you. More importantly, for a lot of your customers, it may be the main place they see and interact with your brand. The face you put forward on Facebook will have a significant impact on how your customers see you. My goal is to create a branding opportunity to communicate something about what your business does.