Quick and accurate skills of drawing, sketching, painting, ability to illustrate in different styles, Strong compositional content, creativity and imagination. Ability to tell the story with illustrations Application of knowledge of new technologies, trends. Forecasting of trends. Instinctive ability to be prudent by manipulating formal elements of visual communication, such as contrast, scale, glare, shading, The ability to produce unconventional, non-standard visual images for a wide range of products.