•Leverage expertise in various social media including Facebook, Twitter, YouTube, Google+, LinkedIn, Instagram, and blogs to effectively monitor social media activities and operational issues regarding the journalism industry •Oversee the publication of high quality editorial content and boost audience engagement on various social media platforms •Successfully foster public discussion and engagement through the writing of effective web copy and also ensure backlink building, SEO best practices and employment of keywords •Effective publication of strong web content and overall content and communications improvements for the overall marketability of company products •Collaborate well with marketing and web / IT teams to effectively ensure online marketing strategy alignment across all social media channels •Offer creative input on social media content including viral marketing and optimal web etiquette