https://www.edwardgo.in/portfolios/identity-and-style-guides After product-market fit, finding the right company branding is critical. Professional aesthetics instantly build consumer trust, but story and more specific visual and linguistic styles determine which demographics will identify with a brand. In creating identities for startups and redesigns of varying depth for existing brands, I've provided research, staff and customer interviews, brand story, a thorough logo process, and guidelines for visual / linguistic unity across web, package, and print.