Fifteen years of experience in online business and marketing strategy working for multinational companies and digital advertising agencies. Responsible for online strategies’ development for brands and products through integrated communication campaigns aligned with marketing strategies. Deep knowledge in strategic planning, branding and full communication. Knowledge in e-commerce: set-up, operation, KPIs’ and budget control. Definition of long range plan: Identify all online implications of macro trends for the business. Identify disciplines, skills, mindsets, processes, information, technologies and structures that will be required to consumers. Expertise in digital and social media across multiple channels (paid, owned & earned media) maximizing effectiveness and ROI. Strong interpersonal relationship, leadership of multi-disciplinary team, focus on high performance and results oriented.