Marketing is how you show your product to the market: what you pack, how much you sell, how you advertise. One and the same product can be sold ten times more expensive if properly filed. Without understanding marketing, you can only copy competitors. Our business experience shows: the best business is the one in which the head understands marketing, at least at the level of setting tasks. Even if the main work is done by subordinates and contractors, the manager should be able to evaluate their work and to give tasks competently. The fate of the business should not depend on the copywriter who will come up with your positioning. A marketer with passwords from Direct should not be the most indispensable employee in the company. When an entrepreneur gets acquainted with the basics of marketing, he learns an important thing: marketing is not about contextual advertising and banners, it's about the value of a business and about why people buy. Without this understanding, the business will work under a carbon copy, which is not always successful. To put everything in its place, you need to deal with marketing yourself.