Created the architecture for JoopLoop™, proximately based, mobile software that allows retailers to target consumers via mobile based on their purchases, purchase behavior and social network value at retail brick and mortar. Developed the Social NetWorth™ Index measurement system that incorporates patent pending algorithms that determine these consumer values (ROI) in real-time. Built development teams in multiple regions around the world with a focus on Russia and Ukraine. Frequent travel to eastern Europe to manage development teams and continue to build out development pipeline. Spent 20 years at some of the world's largest ad agencies and retailers including Grey, RSCG Euro, DDB, Bloomingdales and Macy's. Spent the last 12 years as Founder/Creative Director of a full service ad agency, growing it from zero to $16 Mil in annual capitalized billings with a successful exit. Speaker at various marketing and research conferences including Akzo Nobel's Global Summit, 2013, iiex Europe, 2014, ARF Rethink, 2014, ESOMAR LIVE B2B Forum, 2014 and ARF Omnichannel Retail, 2014.