Search Engine Marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in Search Engine Results Pages (SERPs).
While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial online marketing strategy for increasing a company’s reach. In fact, the majority of new visitors to a website find it by performing a query on a search engine.

• lan, develop, and implement SEO strategies.
• Work towards organic search optimization and ROI maximization.
• Regularly perform thorough keywords research.
• Identify key SEO KPIs.
• Monitor KPIs such as redirects, click rate, and bounce rate.
• Prepare and present reports regularly.
• Identify the company’s buyer persona to better target identified audiences.
• Pinpoint deficiencies and implement solutions in a timely manner.
• Suggest improvements for process and productivity optimization.
• Implement SEO best practices by working with web developers and marketing teams.
• Keep abreast of the latest SEO and digital marketing trends and best practices.