I worked for 80+ websites including On-Page SEO, Off-Page SEO, Analytics, Website Audit, Competitor Research & Analysis, Affiliate Marketing and Online Reputation Management for wide range of industries viz. Law, E-commerce, Travel, Hospitality, Production, Engineering, Adult & Sex, Health, etc. I am white hat SEO freelancer who focused on natural back-link acquisition rather spamming on blogs comment and forum link back, First 15 days will be invested in correctly whole website On page which further include META TITLE and META DESCRIPTION in most cases.