Social Media Specialist | InkLink Strategies | Dhaka, Bangladesh | April 2020 - Currently

- Developed and executed comprehensive social media strategies, resulting in a significant increase in brand visibility and engagement across various platforms.

- Managed and maintained social media accounts for multiple clients, including content creation, scheduling, and community management.

- Conducted thorough research and analysis to identify target audiences, trends, and competitors, optimizing social media campaigns accordingly.

- Successfully increased the client's social media following by X% and achieved a Y% growth in organic reach within the first six months of engagement.

- Implemented effective social media advertising campaigns, resulting in a Z% increase in website traffic and lead generation.

- Monitored social media analytics, generated detailed reports, and provided actionable insights to clients, allowing them to make data-driven decisions.

- Engaged with followers and responded promptly to inquiries, comments, and messages, fostering a positive brand image and building strong customer relationships.

- Collaborated with cross-functional teams, including marketing, design, and sales, to align social media efforts with overall brand strategies and campaigns.

- Stayed up-to-date with the latest industry trends, emerging platforms, and best practices, continuously optimizing social media strategies and introducing innovative ideas.

- Implemented A/B testing for ad campaigns, analyzing and leveraging data to optimize performance and maximize return on ad spend.