As far as social media marketing and management are concerned, To nurture a social media platform and promote the company's brand, I can work with a brand or as part of an in-house marketing team. I can communicate with the audience and establish a relatable brand voice by using posts, comments, and answers. I can also delegate content planning, creation, production, and marketing efforts that get the best results in terms of engagement and conversions. I can also keep track of online mentions of the brand so that it can mitigate the impact of unfavorable reviews and share positive testimonials with its present client base to enhance consumer connections.