With Masters of Business Administration and Masters in Economics coupled with more than 20 years of experience for fast moving consumer goods company, a world class airline and top most Information technology university. I am confident enough to meet and exceed the objective and goals of my clients. Writing, report writing, creative writing, story telling and marketing are my passions.I feel more confident and able to handle diverse cultures and people with different interests. All my jobs especially at British American Tobacco, PIA and Comsats Institute of information technology involved analysis, evaluation and critical data gathering from competitors intelligence reports. Always used reports such as, retail audit, sales reports, revenue reports, RPKs , ASKs seat factor, yield, costs and especially brand health indication reports like, brand recall, band image, advertisement and brand standing and service standard reports. Have handled research agencies given them briefs and at times supervised a particular assignment for my own brand through research companies like AC Nielson and Oasis etc.