-Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities. -Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages. -Provide recommendations and execute strategies for content development in coordination with SEO goals – general and keyword specific. -Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects. -Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers). -Implement link building campaigns in coordination with client SEO goals. -Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals. -Keep pace with SEO, search engine, social media and internet marketing industry trends and developments. -Research and administer social media tools in support of clients’ social media strategy. -Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. -Monitor and evaluate search results and search performance across the major search channels. -Communication to team and management on project development, timelines, and results. -Work closely with the other team members to meet client goals.