Doing Business without Advertising & Brand Building is like winking a girl in the dark...you know what you are doing but no one else does.. My dual edge is that I have worked with Advertising Agencies and also as the Marketing & Brand Custodian with corporate like Honda Power and Tata Solar. While I have huge experience of Marketing & Brand Building in Urban areas, I have extensive exposure of working in the INDIAN RURAL MARKET. I have spearheaded the launch of several portable generators & solar products in the Indian Market including their market potential evaluation, research, launch strategy of several new products. I was also the custodian of the Brand Visual Identity owner across all communications.