Throughout my 16 + years of experience, I have seen, worked and lead many of the worlds leading brands products & services transformations. From Farah to HSBC, Etihad to IBM I have a diverse industry knowledge that allows me to centre the focus on the user. My passion for bringing design, technology & business together has helped me shape many successful user strategies for future focussed products & services. Hearing the simple words of delight is how I measure my success.