There are dozens of different copywriting formulas out there, but I've narrowed down my top ten for beginners. Think of these copywriting formulas as a quick template or cheat sheet. 1. FAB Formula. This is one of the most basic copywriting strategies that you can follow.There are dozens of different copywriting formulas out there, but I've narrowed down my top ten for beginners. Think of these copywriting formulas as a quick template or cheat sheet. 1. FAB Formula. This is one of the most basic copywriting strategies that you can follow.