Companies who can show their brand personality and yet speak in the language of their audience connect with more customers. It goes deeper than writing clever or catchy phrases. Today's audiences will see right through that maneuver anyway. Customers choose products because of what they believe the products say about them. Engaging content shows why the product is an extension of the customer's self-identity. If you a seeking a copywriter and editor who can make this happen, connect with me. I have extensive experience working closely with art teams to produce a variety of digital and print content: email, website, landing pages, view books, newsletters, form letters, etc.