1) In-house team experienced with complete Software Product Development Life Cycle 2) Experience of Developing client-server as well as SaaS based IT products from conceptualization to Launch 3) Strong Knowledge of Product Design and Architecture 4) Latest Tools and Technologies for reducing time to market 5) Customer involvement at various stage of product life cycle for course correction 6) Incremental Development with feedback mechanism to reduce wastage / rework 7) Effective Configuration Management to manage multiple releases and branching