Create designs, concepts, and sample layouts based on knowledge of layout principles and esthetic design concepts. Determine size and arrangement of illustrative material and copy, and select style and size of type. Confer with clients to discuss and determine layout design. Develop graphics and layouts for company logos. Review final layouts and suggest improvements as needed. Prepare illustrations or rough sketches of material, discussing them with clients or supervisors and making necessary changes. Use computer software to generate new images. Key information into computer equipment to create layouts for client or supervisor. Maintain archive of images, photos, or previous work products.