Magento is an open source CMS that uses MySQL and Zend PHP databases. A feature rich platform it gives the online merchants the leverage to control the look, content as well as functionality of the Ecommerce site they own. Coming in with a highly intuitive administrative interface, it facilitates great search engine optimization, powerful marketing as well as catalog management tools so that the online merchants have the unprecedented power to create or edit sites that best suit their business needs that are unique from one another.