I am a VP of strategy and planning, very creative oriented, with passion to new platforms and technologies. A former jury member of the Cannes creative festival, a writer, a yogi, a philosopher. I have been running the strategy and planning department at LEAD (Grey Direct Israel) for the past 10 years. During that time I have had the privilege to work with some of the world's leading brands (Microsoft, Exxon Mobil, Bezeq, Dexxon, Subaru, AIG, Google etc...) building their brand strategy and their marketing strategy. This fantastic position has allowed me to combine 2 of my great passions: consumer's insights and philosophy into what you guys may call a job whereas I look at as more of a psycho- social experiment.