Responsible for administering and helping to manage pay-per-click ads accounts. The PPC will contribute to the goals and success of current marketing campaigns and have the ability to clearly and effectively articulate thoughts and points. Milestones - Creating, categorize and refine keyword lists to create a comprehensive campaign that drives qualified visitors to client sites/pages. Skills/Experience Experience in Search Engine Marketing (SEM) and Paid Search (PPC). Self-motivated to work independently Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience working with popular PPC ad platforms (AdWords, Facebook, Bing). Experience with CRM, preferably Infusionsoft, and a system to import lead data into CRM