Handling multiple PPC Campaigns across all search network e.g. Google, Bing, Facebook. Creating, implementing, tracking, analyzing and optimizing Paid Search & Display Campaigns. Responsible for Pay Per Click, ad copy creation, keyword research, keyword traffic estimates to achieve set KPIs. Analysis and monitor on daily basis important account metrics like quality score, keyword bids, CTR, impression share and translate data into recommendations for the ongoing campaign approach. Assessment and improvement of Landing page (by assisting the marketing team in optimizing design, layout, ensuring that every element on your landing page refers to, or supports, your core value proposition). Creating multiple ad copy variations and landing page versions for split testing. Budget management for PPC Campaigns, including budget recommendations