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Product Marketing Expert

$80/hr Starting at $25

Tech-savvy Product Marketer with an entrepreneurial mindset, genuine passion for technology and desire to grow continuously. 6+ years of product and solution marketing experience in the B2B space. 8 years of experience working in technical roles for top global companies including Synopsys Inc., DST Systems, the World Bank Group and HSBC Bank. Currently own the European marketing strategy for 7 products from conceptualisation, to launch and delivery, to upsell—including product value prop, product messaging, high-level GTM strategy, sales enablement, pricing strategy, sales collateral, client adoption, feature up-take and client retention. Experience developing and executing on solution and service positioning and messaging, competitive differentiation, analyst relations, product research and product launch strategies. My focus is to thoroughly understand the clients that you serve and connect your solutions and services to client opportunities. WHAT I CAN DO FOR YOU: - Build and Articulate Your Product Positioning I develop and manage a marketing plan for your new and enhanced products and solutions. I create and execute a consistent product launch process. I bring your solutions and services strategically to market clients. Marketing Certifications: Technical Summary: Spoken Languages: Fluent in German, English, Russian and other languages.

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$80/hr Ongoing

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Tech-savvy Product Marketer with an entrepreneurial mindset, genuine passion for technology and desire to grow continuously. 6+ years of product and solution marketing experience in the B2B space. 8 years of experience working in technical roles for top global companies including Synopsys Inc., DST Systems, the World Bank Group and HSBC Bank. Currently own the European marketing strategy for 7 products from conceptualisation, to launch and delivery, to upsell—including product value prop, product messaging, high-level GTM strategy, sales enablement, pricing strategy, sales collateral, client adoption, feature up-take and client retention. Experience developing and executing on solution and service positioning and messaging, competitive differentiation, analyst relations, product research and product launch strategies. My focus is to thoroughly understand the clients that you serve and connect your solutions and services to client opportunities. WHAT I CAN DO FOR YOU: - Build and Articulate Your Product Positioning I develop and manage a marketing plan for your new and enhanced products and solutions. I create and execute a consistent product launch process. I bring your solutions and services strategically to market clients. Marketing Certifications: Technical Summary: Spoken Languages: Fluent in German, English, Russian and other languages.

Skills & Expertise

.NETAdobeAnalyticsArticulateContent WritingCreativeCSSFeature WritingFramework DesignInbound MarketingInnovation ConsultingMarketingMicrosoftProduct MarketingResearchRussian TranslationSalesSEOServer AdministrationSoftware DevelopmentSQLTrainingWeb Development

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