There is a big uproar in the web designing industry caused by the revolutionary concept of responsive web design. A lot of people are still wondering what exactly it is and the shortest way to define it would to say designing your website in such a way that it is actively accessible in all mobile devices. What this means is that your website looks good on any device starting from a Kindle, tablet to iPhones and of course your computer. This further implies that you can keep your target audience engaged all through the day irrespective of your time zone! Most of the people will be glad to know that even Google has taken a liking for this approach which is why they have created a new algorithm in favor of mobile friendly gadgets and anything related to this type of custom responsive web design. What makes these responsive web services such a success is the amount of engagement and a note to its retention of audiences need special mention here.