With over 18 years of solid experience in search engine marketing and digital marketing, I have a rare focus that serves as a competitive edge over many marketers. As a former director of marketing & consultant, I have spearheaded many digital marketing programs that have resulted in successful ad campaigns, greater online traffic & conversions, and higher profits. My technical knowledge of Google search engines’ best practices and ever-changing algorithm changes coupled with editorial guidelines have catapulted me to optimizing successful digital advertising and paid media programs. As a project manager, I own the role of managing website launches, promotional campaigns, display ads, retargeting ads, and customizing landing pages to acquire new leads and targeted audiences. My pioneering ideas and creative digital strategies which are usually ahead of the curve have optimized digital campaigns with higher success rates and conversions for businesses. www.marketinsight.us