Search engine optimization (SEO) is a process of increasing the visibility and traffic of the website, webpages over the internet. There are large numbers of search engines present over the internet that helps the user to locate websites over the internet. Search engine optimization is the process that helps to make the search effective, such that when users enter the name of the website or the webpage, they could find it at the top of their search. It is a process of getting traffic and keywords ranking from the search result on search engines. On-Page SEO search ranking factors are those that are entirely within the publisher’s own control. Off-page SEO is the process to increase the online visibility of the website.