* Proactive in Market Research * Build a defined/targeted list of companies/ contacts * Identifying new prospects via primary & secondary research * Specialist in leveraging appropriate media, professional networks and all available sources of information * Thorough understanding of customer persona and CXO preferences across the Enterprise and Independent Software Vendors space and consistently seeks, reviews and improves collateral's to meet the prospect’s interests and requests. * Display good understanding of region specific business climate, cultural nuances of different regions across the geographies