! believe in the creation of content that speaks to the Target Audience and tells the brand's story. To me, the success of digital marketing is based on having a 2-way conversation and engaging the Target Audience so that they can also become co-creators of content and brand ambassadors. In my career journey, I have also gained experience in digital media buying on social media and Google Networks. I have learned to read and use data from analytic tools to come up with insights to inform marketing decisions. I have worked with brands such as Usiku Games, Gumzo.com, Jameson, TradeMark East Africa, Garden City, Rafikibet, Tuborg Kenya, Martell Kenya, The Glenlivet Kenya, Carlsberg Kenya, Lynk Kenya Usiku Games, and Gumzo.com.