I recently spent two years in a Sales Development & Sales Enablement role for a tech company. Cultivating leads from scratch and scrubbing data on leads already in our CRM were a daily responsibilities. This was done mainly via web research, to ensure my sales team and I were reaching the correct POC's in organizations to begin the sales conversation. Detailed tracking and analytics of KPI's via Salesforce.com & Excel were also a core responsibilities in this recent position. Prior to the SD/SE role, I was a self-taught SEO and web-lead generation specialist. I graduation from Indiana University-Bloomington with a degree in Communication & Culture with a focus on Media Studies. *CRM - customer relationship management (software system) *POC - point of contact *SEO - search engine optimization