Print media is virtually deceased, radio is all but dead, and an ever-aging demographic are the only people watching live TV. So, where are most people looking and listening now? Of course, the answer is social media.
Instagram is still the undisputed king of engagement—engagement is what gives Instagram its edge when it comes to free posts that go viral and affordable mass-market advertising. But these aren’t the only reasons why Instagram is a fantastic marketing platform for anyone looking to expand their business!
Today, we’ll dive into what it is that makes Instagram the platform of choice for millions of businesses all around the world and why so many businesses are looking to hire Instagram marketers from reliable freelance platforms like Guru.
Engagement
‘Engagement’ refers to when a user sees a post and shares, likes, clicks, or comments.
Why is engagement important? Instagram, like your business, wants to make money. An engaging post means people are spending just a bit more time with that particular post than one they’re looking at for two seconds and then scrolling past. Therefore, Instagram will show posts with higher engagement to more people, as this means users will spend more time on the app. As more people interact, Instagram decides the post needs to be seen by more and more people, which can lead to a snowball effect that makes certain posts and videos go viral.
Those who have engaged with your post are more likely to engage with your posts in the future, and Instagram remembers this and will show your other posts to that same person in an attempt to drive more engagement. At the end of the day, engagement is the most important metric when it comes to how to grow your business on Instagram.
Posting on Instagram is completely free, and with enough engagement, you won’t even need an advertising budget–but what if you want to supercharge your engagement?
Instagram Ads
Instagram and its parent company Meta have made advertising on the platform as easy as possible. You can simply choose a post you’re already posted or create a new custom advertisement. Then, tell Instagram who you want to see the ad by targeting people interested in certain topics and setting a geographic area for your demographic.
How much does Instagram marketing cost? That’s the best part—you decide to set a budget for each ad. When your budget for the ad runs out, the ad will stop. Instagram will then notify you of the ad’s performance, and this information can be invaluable. You’ll get a complete breakdown of how many people saw your post, how many people engaged with the post, and a host of other information about what’s working and what’s not. Instagram will even let you test two ads at the same time to see which works best.
That being said, running successful Instagram ads is a trial-and-error process that costs money, and sometimes, you need a little professional assistance to take it to the next level. That’s where we come in!
Hiring Freelance Marketers
Guru has made it as easy as possible to find the help you need when it comes to boosting your Instagram engagement—just hop on over to our site and browse thousands of qualified Instagram marketing professionals.
Examine individual professionals’ profiles, read reviews, and see what each of them can bring to the table. Once you find a professional you feel can represent your brand and who fits your budget, they can begin to examine your Instagram marketing strategy from the ground up. Instagram marketing professionals will work with you side by side, evaluating your previous ads’ performance, making suggestions on ways to improve your posts, and coming up with new hashtags and target audiences to push growth even further.
You might find that the Instagram marketing professional you hired can also manage your Instagram page, leaving you with more time to focus on making sure your business continues to deliver the highest quality products and services to your customers. Try Guru for yourself today!
