Posting an ad on Snapchat can feel hit or miss, but hiring talented Snapchat marketers can ensure you maximize your return on investment and have expert insights into the right ways to use the algorithm to your advantage.
If you’re unsure how to use Snapchat as a marketing tool, it’s all about blending informal entertainment with engaging promotions and using careful targeting to get your ads in front of the right customer demographic.
Snapchat advertising is one of the most sought-after skills on Guru, and with 75% of millennials and Gen Z consumers on the platform, it’s not hard to see why.
Snapchat Marketing for Business
The first step to publishing ads on Snapchat is to access Ads Manager, the platform you use to create, launch and monitor campaigns, and specify the goals you’d like to achieve–e.g., more followers, higher video views, or better sales volumes.
Snapchat ads cost from $5 per day, as one of the lowest daily minimum spends, but it’s wise to go into it with assurances that your advertising strategy is viable. Testing as you go isn’t recommended since you can quickly ramp up a considerable advertising cost without anything to show for it.
Our huge network of freelance Snapchat marketers offers a variety of services, from ad campaign design to Snapchat marketing strategies and content creation, whether you want to boost the returns from your Snapchat ads or are just getting started.
How to Advertise on Snapchat
There are numerous options, each with different costs and outcomes, so your Snapchat advertising approach depends on how much you are willing to spend and what you would like to achieve.
Top Snaps
A Top Snap is a single advertising graphic, video, or GIF that Snapchat displays at the top of the feed. The ad is static; although you can’t add a clickable link, you can insert a website address into the content.
Top Snaps are commonly used to promote a sale or event, and short videos work best, running for up to ten seconds (although Snapchat recommends sticking to five or six).
Snapchat Video Ads
Video ads can be as long as ten minutes, but it’s important to gauge how much of your video a typical user will watch and avoid leaving the essential information until the end.
These videos can promote something longer-form, such as a YouTube video, series, or trailer, and are used by media companies looking to redirect Snapchat users to another channel.
Web View Ads
Snapchat Web View promotions work like Top Snaps, but they have the added functionality of adding a link to a URL connected to the swipe-up feature. Brands often use Web Views to introduce a new company and grow brand awareness.
You can also go for an App Install ad, which connects your viewer to a page where they can download your app to their mobile, rather than a link to a website or separate piece of content.
Sponsored Lenses
Lenses are one of the most popular types of indirect advertising on Snapchat because they allow users to access your branded content to enhance their Snaps and photos. For example, you can design a lens relevant to your business or as something seasonal or fun that gives the viewer an incentive to engage.
You might have lenses that transform a selfie into a cartoon, add a color filter or graphic, or make it look like your viewer is using your product, wearing your clothes, jewelry, or make-up. Custom filters aren’t the cheapest form of Snapchat advertising, but they’re an excellent way to grow brand awareness and are used by around a third of all Snapchat users.
Geofilter Advertising
Snapchat geofilters act as a graphic overlay, which Snapchat users place over their videos or photos, with about a billion accessed daily on the app.
Companies can create unique geofilters based on their physical location, so your ads are tailored to your local audience or only the countries or states where you sell your products or services. On-demand geofilters are highly localized and cost from $5 if you wish to cover a small area and around $45 to target users within one city block.
Choosing the Right Snapchat Ad Style
As we’ve seen, Snapchat has multiple promotional and advertising tools, each with a different focus, cost, remit, and marketing impact–so, hiring an experienced Snapchat marketer on a reliable freelance hiring platform like Guru is essential if you’d like confidence that your campaigns are right for your business.
You can browse our available Snapchat marketing professionals online or post a specific advertising project with a defined budget as the first step to getting your ads live on Snapchat and generating results.
