I need someone who can conduct educational research to answer the following questions:
1. What do parents and guardians really care about when it comes to k-12th grade education.
2. What are their frustrations and what brings them delight with respect to their children's education?
3. What do they desire?
4. What are their concerns?
5. What are they searching for online?
5. What forums and social groups do they belong?
6. What problems are parents/guardians trying to solve?
7. What questions do they need answered?
Provide references, statistics/metrics, mailing lists (email/postal), contact info, etc.