You may quote on Scope Section A, B and/or C.
WordPress is preferred however, you can propose another platform.
1. Introduction
An AI Startup Company is seeking proposals from qualified vendors to provide digital marketing, branding, and website development services. The selected vendor will work closely with the company to enhance its digital presence, improve lead generation, and create a cohesive brand identity.
2. Scope of Work - you may provide a quote for a sub
The scope of work includes, but is not limited to, the following services:
A. Branding Services
Brand Discovery & Strategy
- Conduct stakeholder interviews, customer research, and competitive analysis.
- Develop a comprehensive brand strategy document, including brand identity, voice, customer personas, and unique selling propositions.
Brand Identity Package
- Design a minimum of three (3) unique logo concepts with two (2) rounds of revisions.
- Develop tagline options, color palettes, typography, and brand guidelines.
- Deliver marketing collateral, including business card layouts, letterhead templates, PowerPoint templates, and social media graphics.
B. Website Development
Custom Website Design & Development
- Create a responsive, SEO-optimized website with up to 12 static content pages and 8 unique layouts.
- Integrate Google Analytics, Gravity Forms, and other essential tools.
- Conduct cross-browser and device testing to ensure functionality.
Hosting & Maintenance
- Provide hosting services with regular updates, SSL installation, and plugin maintenance.
- Offer ongoing technical support and troubleshooting for 180 days post-launch.
C. Digital Marketing Services
Search Engine Marketing (SEM)
- Develop Google Ads campaigns and monthly budget for the campaign proposed; optionally propose a monthly management cost post launch.
- Conduct keyword research, A/B testing, and performance optimization.
LinkedIn Ads Management
- Propose two (2) concurrent LinkedIn ad campaigns and monthly budget for the campaign proposed.
- Provide audience testing, creative updates, and monthly performance reports.
Price an option for: Ongoing Campaign Management
- Perform weekly checks, keyword optimization, and budget adjustments.
- Conduct quarterly creative updates and conversion rate optimization.
3. Deliverables
The selected vendor will be responsible for delivering the following:
- A comprehensive page brand strategy document.
- A fully functional, responsive website.
- Price an option for: Monthly performance reports for digital marketing campaigns.
- Comprehensive brand guidelines and marketing collateral.
4. Proposal Requirements
Proponents must include the following in their proposals:
- Company Overview
- Brief history, expertise, and relevant experience.
- Approach & Methodology
- Detailed plan for executing the scope of work.
- Portfolio
- Examples of similar projects completed.
- Team Structure
- Key team members and their roles in the project.
- Timeline
- Estimated timeline for each phase of the project.
- Pricing
- Detailed cost breakdown for each service, including any optional add-ons.
- References for past work done.
5. Evaluation Criteria
Proposals will be evaluated based on the following criteria:
- Relevant experience and expertise (30%)
- Quality of portfolio and past work (25%)
- Proposed approach and methodology (20%)
- Pricing and value for money (15%)
- References and client feedback (10%)