We have a contract
to assign. Depending on the performance a second expansion and maintenance
contract will also be assigned.
Week 1
Market
research: Conduct research and produce a report demonstrating knowledge of the
territory (Miami Dade, Broward and Palm Beach counties), the 3 industries
(impact windows and doors, roofing and hedges) and the top competitors and
their marketing strategies.
Organize digital marketing accounts: per attached excel file. Confirm they are working and ready to advertise. Create new accounts when necessary. Set yourself up as manager
Scrub
competitors followers to create audience Facebook/twitter
Scrub
competitors for marketing information including keywords
Research
and generate relevant keyword report for Hurricane Impact windows, Roofing and
hedges. Keywords to be marketed will require my approval.
Week 2
Do
the on page SEO as per SEMrush report. Address all the issues in the report to
increase the score to 100%
Stablish
top rated 20 backlinks
Local
SEO (Google my business)
Cities,
manufacturers names, Insurance
Test
access to AWS server login.
Get
google analytics code and place in website Multitradeconst.com
Get
Facebook pixel place in website Multitradeconst.com
Place
super pixel in website Multitradeconst.com
Place
all landing pages in website Multitradeconst.com All design must be preapproved
and must include all tracking codes on pages
Do
small improvements to the website Multitradeconst.com to improving Conversion
Week 3
create
6 landing pages and 6 adds one per product (windows & doors, roofing,
Shingle roofs, Tile roofs, metal roofs, plant hedges)
All
design will require our authorization and revision
Create 3 campaigns for Facebook/Instagram
Create
3 campaigns for Google/Bing
Create
3 campaigns for Pinterest
Create
3 video adds one per product line (windows and doors, roofing, plant hedges)
Create
3 campaigns for Ticktock
Create
3 campaigns for YouTube
2nd Phase
Maintenance
of previous campaigns and SEO management
Local
SEO
Additional
Social Media platforms
Google
store
Ecommerce
site Impact windows online
Ebay
sales
Data
mining and mass emails
Reputation
and referral sources
Save
fakebook account