Experienced Marketing and Sales Specialist for Innovative Products
We seek a highly motivated and results-driven marketing and sales specialist to join our team. The ideal candidate will have a proven track record in digital marketing, product promotion, and generating sales across multiple platforms. You will be responsible for crafting and executing marketing strategies for various innovative products, from posture correction devices to educational games and hiking gear.
Responsibilities:
Develop and Implement Marketing Strategies:
Create and execute comprehensive marketing plans tailored to each product.
Focus on increasing brand awareness, driving website traffic, and generating sales.
Social Media Management:
Create and manage content for Instagram, Twitter, Facebook, LinkedIn, and Pinterest, ensuring consistent and engaging posts.
Collaborate with influencers and content creators to promote products and increase reach.
Content Marketing:
Write blog posts, product descriptions, and promotional content to highlight the benefits of our products.
Optimize content for SEO to improve search engine rankings and visibility.
Paid Advertising:
Set up and manage PPC campaigns on platforms like Google Ads, Facebook Ads, and Instagram Ads.
Monitor ad performance and adjust strategies to maximize ROI.
Sales Generation:
To drive product sales, utilize various sales channels (Amazon, Etsy, Walmart, Target, and company websites).
Implement and manage promotions, discounts, and seasonal campaigns to boost sales.
Market Research:
Conduct market research to identify trends, customer needs, and competitive landscape.
Provide recommendations for new product features or marketing approaches based on research.
Reporting and Analysis:
Track and report on key performance metrics, providing insights and recommendations for improvement.
Analyze customer feedback and sales data to refine marketing strategies.
Requirements:
Proven experience in digital marketing, content creation, and sales generation.
Strong knowledge of social media platforms and best practices for engagement and growth.
Proficiency in PPC campaign management and analytics tools (e.g., Google Analytics, Facebook Ads Manager).
Excellent communication skills and ability to write compelling copy.
Ability to work independently and manage multiple projects simultaneously.
Knowledge of SEO and content marketing strategies.
Familiarity with e-commerce platforms like Amazon, Etsy, and Shopify.
Preferred Qualifications:
Experience marketing for consumer products, especially in niches like home decor, health & wellness, educational games, and outdoor gear.
Experience with influencer marketing and partnerships.
A background in graphic design or basic video editing is a plus.