I need two logos and a style guide for my new tech startup - Spend LYNX. I am developing spend analysis software leveraging the latest advances with AI platforms. The software collects, cleanses and classifies all purchasing (spend) transactions within an organization to help them identify cost savings opportunities. I chose the name Spend LYNX for the following;
"The lynx, a type of wildcat, has a prominent role in Greek, Norse, and North American mythology. It is considered an elusive and mysterious creature, known in some Native American traditions as a 'keeper of secrets'. It is also believed to have supernatural eyesight, capable of seeing even through solid objects." - Wikipedia
Logo #1: The official company logo. This will include the name of the company, Spend LYNX, and potentially an abstracted lynx eye (playing off the supernatural eyesight theme). I'm not sold on having an "eye" as part of the company logo - but would like to see what's possible.
Logo #2: A frontal abstracted lynx face that will be used on apparel, in sales/marketing presentations and possibly used within the software application.
Style Guide: I would like the style guide to outline primary and secondary colors as well as fonts to be used consistently across all media within the company. The color used in the attached "SL Template.pptx" file (burnt orange) is not something I am married to. My previous company used blue and green.
Attached are templates/ideas I threw together. I am NOT a graphics person so do not be constrained with what you see. I am open to suggestions.