Important Note:
This is a task-focused engagement aimed at resolving specific Magento issues with precision. This is not a monthly fee arrangement. Experts are expected to address and resolve issues without delay.
Job Description:
Seeking a Magento 2.4 Specialist to resolve SEO and indexing issues affecting search performance. Critical issues persist despite prior efforts. Requires Magento expertise, Google Search Console familiarity, and advanced troubleshooting skills.
Proof of Expertise Required:
Candidates must provide proof of their ability to resolve the issues outlined. Submissions without sufficient evidence will not be considered.
1. Portfolio of Completed Projects
- Share case studies or project summaries demonstrating how similar Magento SEO and performance issues were resolved.
- Provide screenshots from Google Search Console showing improvements in indexing and performance.
- Supply Magento Admin panel screenshots before and after implementing fixes.
- Share URLs of live websites they have optimized for SEO.
2. Code Samples or Scripts
- Submit code snippets or SQL scripts used to solve Magento SEO problems.
- Provide examples of custom scripts for resolving duplicate pages, managing redirects, or optimizing robots.txt.
- Share automation scripts for sitemap generation or URL rewrite cleanup.
3. Demonstration of Tools Used
- Provide screenshots or reports from New Relic, Google Search Console, or Magento Developer Tools showing diagnostics and resolved issues.
- Share server load reports highlighting optimization before and after fixes.
- Submit New Relic dashboards or performance tool data confirming issue resolution.
4. Technical Interview or Live Test
- Be prepared to explain how specific issues would be resolved during a technical interview.
- Optionally, complete a live test using a sandbox Magento environment to demonstrate problem-solving skills.
5. Client References or Testimonials
- Provide references from previous Magento SEO and performance optimization clients.
- Submit LinkedIn endorsements or client testimonials verifying Magento SEO expertise.
Work to Do:
1. Excluded Pages (16 links)
- Fix "noindex" tags via Admin > Content > Design > Configuration and database scripts.
- Clear cache and revalidate.
2. Crawled but Not Indexed (140 links)
- Reduce duplicates via Stores > Configuration > Catalog > SEO.
- Ensure unique content in Products > Catalog.
- Update XML sitemap for high-value pages.
3. Duplicate Pages (16 links)
- Enable canonical tags in Stores > Configuration > Catalog > SEO.
- Manually adjust problematic URLs and validate in Google Search Console.
4. Server Errors (5xx) (140 links)
- Audit server settings and analyze peak loads.
- Use performance tools like New Relic to identify bottlenecks.
5. Redirect Errors (1 link)
- Correct .htaccess or server redirects.
- Audit Marketing > URL Rewrites and validate with online tools.
6. Indexed but Blocked by Robots.txt (12 links)
- Update robots.txt in Content > Design > Configuration.
- Align with meta robots tags and validate in Google Search Console.
7. Duplicate Pages Without Canonical Tags (7 links)
- Define canonical URLs in Products > Catalog.
- Remove duplicates via Marketing > URL Rewrites.
Additional Issues:
- Unminified JavaScript and CSS (600 issues): Enable built-in minification and optimize assets.
- Broken External Links (29 issues): Identify and replace invalid links.
- Duplicate or Missing H1 Tags (29 issues): Update H1 tags in Content > Pages.
- Images Without Alt Text (3 issues): Add descriptive alt attributes in Products > Catalog.
- Redirect Chains (3xx): Resolve inefficient redirects in Marketing > URL Rewrites.
Required Skills:
- Magento 2.4 expertise and technical SEO.
- Advanced debugging and server optimization.
- Familiarity with Google Search Console, canonical tags, and XML sitemaps.
Preferred Skills:
- Experience with New Relic or similar tools.
- Proficiency in PHP, MySQL, and server-level settings.
- Knowledge of advanced SEO strategies for eCommerce.
Application Requirement:
Applicants must provide the requested proof of expertise, including project evidence, code samples, tool reports, and client references. Failure to submit these materials will result in disqualification.