We are interviewing for an SEO and online advertising manager who plans, executes, and manages online campaigns to promote a company's products or services and drive online sales. They work with a variety of digital media and communication supports, including:
- SEO
- ORM
- Display advertising
- Native advertising
- Targeting and retargeting
- Videos
- Mobile
- SEM (Search Engine Marketing)
- Social networks
- Media buying
Some responsibilities include:
- Planning and implementing campaigns
- Delegating tasks to a team of marketing professionals
- Analyzing market research
- Developing promotions and sales
- Arranging for photo or video shoots
- Optimizing campaigns based on results
Success is measured by the ROI of ad campaigns, sales revenue growth, and profitability in the short, medium, and long term.