Online education company social media agency operation project
(TikTok/YouTube/Instagram/Facebook)
1. Project background
We are a platform focusing on online education, targeting overseas Chinese and international users. At present, there is no fan base on social media. I hope to start from scratch, quickly establish brand exposure, obtain accurate fans through the agency operation of a professional team, and guide users to visit official website or course landing page to achieve registration or purchase conversion. In order to ensure the quality of operation, partners are required to have experience in overseas social media starting accounts in the field of education and be able to provide successful cases.
2. Project objectives
- Fan growth (within 3 months)
- TikTok: Start from scratch, cumulative number of fans ≥ 15,000
- YouTube:
- Starting from scratch, cumulative subscriptions ≥ 10,000
- Average single video/short video (Shorts) views ≥ 2,000
- Instagram: Start from scratch, cumulative followers ≥ 8,000
- Facebook: Start from scratch, cumulative fans/followers ≥ 7,000
- Drainage and transformation
- Leverage multi-platform content and activity operations to guide potential users to visit the company's official website or course landing page.
- Complete at least 800 ~ 1,000 valid visits and 50 ~ 100 registrations or purchases per month (more specific numerical targets can be put forward by the operator in the bid proposal).
- Brand awareness and word-of-mouth enhancement
- Enhance the brand image and professionalism in overseas markets through continuous and creative output of educational content.
- Create an interactive community of fans, accumulate positive word-of-mouth, and form a self-communication effect.
3. Work content and scope
- Account from scratch and content planning
- Open an official account for the company on TikTok, YouTube, Instagram, Facebook.
- According to the audience characteristics and brand positioning in the field of education, plan the account theme, content style, and update plan.
- Produce diversified content such as graphics, short videos, and long videos, highlighting course highlights, teaching experiences, industry trends, etc.
- Daily operations and interactions
- Make and execute update schedules (videos, posts, etc.) to stabilize output content.
- Maintain fan interaction, reply to comments and private messages in a timely manner, and create a good community atmosphere.
- Event Planning and Execution
- Combined with the characteristics of the platform, plan short video challenges, online lottery, limited-time offers, live interaction and other activities to attract fans' attention.
- Cooperate with KOL or online celebrity to further enlarge account exposure.
- Paid promotion and delivery
- According to the advertising budget, make moderate placements on platforms such as TikTok Ads, YouTube Ads, Facebook/Instagram Ads, etc. to quickly gain initial exposure and fans.
- Monitor delivery data, optimize delivery materials and strategies based on results, and improve delivery ROI.
- Cross-platform drainage and community operation
- Through platform linkage, fans can divert each other.
- Establish or maintain Facebook communities, conduct educational interactions, and drain traffic to official websites or course pages.
- Data Analysis and Optimization
- Track fan increment, interaction metrics (views, likes, comments, shares) and conversion data (sign-ups/purchases) in real time.
- Submit summary analysis every week, and timely adjust content direction, activity form, and delivery strategy according to data feedback.
4. Milestones and deliverables
- Weekly reporting
- Fan number growth curve (including progress completion)
- Content and interaction data (views/clicks, likes, comments, shares, etc.)
- Paid delivery status (budget usage, exposure, clicks, conversion rate, etc.)
- Drainage and conversion data (clicks, registrations/purchases, etc.)
- Summary of problems and optimization plan for next week
- THREE MONTHS END REPORT
- Comprehensively compare goals and summarize fan increment, interaction indicators, and conversion rate completion
- Analyze the operational results and shortcomings of each platform, and the ROI situation
- Propose subsequent feasible optimization paths and development suggestions
5. Personnel and qualification requirements
- Overseas experience in education
- You must provide past overseas social media operation cases from scratch in education or related fields:
- Specific operating platform
- Account starting fan base (from scratch)
- CORE OPERATION STRATEGY AND
- Quantitative results such as final fan volume, interaction data, and conversion performance
- Team professionalism
- Gain in-depth understanding of the features and algorithms of overseas social media platforms such as TikTok, YouTube Shorts, Instagram Reels, and Facebook.
- Have professional content planning and production ability, and can effectively integrate the characteristics of educational products with overseas cultural background.
- Creativity and Data Analytics
- Be good at using hot topics, event marketing, event planning, etc. to quickly stimulate fans and interact.
- Be able to continuously optimize operational strategies through in-depth interpretation of data.
- Project Management and Communication
- Equipped with a dedicated project docking person, who can provide detailed reports at a fixed time every week and respond to unexpected needs at any time.
- Ensure efficient communication and strong execution, and can complete the plan according to the established cycle and report the results in time.
6. Project cycle
- Initial cooperation period: 3 months
- If the goal is achieved well within 3 months, we can further negotiate to renew the contract and deepen cooperation.
VII. Budget and expenses
- Basic agent operating fee
- Please provide a monthly operating fee or 3-month package fee plan when submitting the bid, including content creation, daily maintenance, data analysis and activity execution, etc.
- Paid delivery fee
- Independent budget or explicit in the program. The delivery performance and budget usage progress need to be presented in weekly/monthly reports.
- Other expenses
- If you need to cooperate with KOL/influencer, external shooting or design team, etc., please list and explain the cost composition in the quotation.
8. Bid application method
- Team Introduction & Success Stories
- You must provide at least one successful case of overseas social media accounts from scratch in the field of education (including substantive data and results).
- Preliminary operational plan
- Starting from scratch ideas and implementation frameworks for TikTok, YouTube, Instagram, and Facebook:
- Content direction, update frequency
- Interactive and event planning
- Paid delivery strategy
- KOL cooperation/cross-platform linkage method
- Quotation and fee composition
- It is necessary to clarify the division of basic service fees and paid delivery budgets, as well as possible other fees.
- Mark specific resource inputs to facilitate evaluation of the feasibility of the scheme and the input-output ratio.
- Objective realization and safeguard measures
- According to the team's experience and resources, the feasibility of indicators such as fan increment, viewing/interaction volume, and conversion within 3 months is explained.
- If there are performance commitments or remedial options, they can be explained here.