1st Priority: We have Hubspot and are using it to send marketing emails regularly, but we are looking to optimize Hubspot by taking advantage of features like A/B testing, proper workflows, drip campaigns etc. We also need to be able to properly track leads, conversion rates etc so we can measure results and adjust accordingly.
2nd Priority: Hubspot is connected with our WordPress website, but we want to add ways to capture information from visitors with content offers and landing pages.