Pay-Per-Click Specialist (Google/Meta)

Job Type: Freelance through Guru.com
Hourly Rate: Starting at $5/hour (increases to $7/hour after 90 days. We pay 100% of the Guru Fees.)
Location: Remote, Time tracked through Guru.com time tracker

About Us:
We are a marketing agency that specializes in helping local businesses grow through targeted Pay-Per-Click (PPC) advertising. Our campaigns are designed to drive conversions and deliver measurable results for our clients. We use Call Tracking Metrics for conversion tracking and create high-converting landing pages in-house.

We are seeking a skilled and experienced PPC Specialist to join our team on an hourly basis. If you have a passion for optimizing campaigns and driving results, this opportunity is for you!

Key Responsibilities:
Campaign Setup & Management:
Create and manage Google Ads and Facebook Ads campaigns for local business clients.
Conduct keyword research and audience targeting.
Set up ad groups, campaigns, and A/B testing for ads.
Monitor and optimize campaigns to ensure maximum ROI.
Conversion Tracking:
Set up and manage Call Tracking Metrics for campaign performance analysis.
Implement tracking pixels and ensure accurate data flow between platforms.
Reporting & Analysis:
Provide detailed campaign performance reports, including insights and recommendations for improvement.
Analyze ad performance metrics such as CTR, CPA, and ROI to optimize campaigns

Collaboration:
Work with our in-house team to align campaigns with custom-built landing pages.
Communicate regularly about campaign progress, issues, and results.
Qualifications & Skills Required:

Proficiency in:
Google Ads: Campaign setup, keyword research, audience targeting, ad extensions, and performance optimization.
Facebook Ads: Ad creation, audience segmentation, pixel setup, and campaign optimization.
Call Tracking Metrics: Understand Call Tracking Metrics and how to integrate it with Google Ads and Meta Ads for conversion tracking.
Analytics & Reporting Tools: Proficiency in Google Analytics and Facebook Ads Manager for performance tracking and reporting.
A/B Testing: Experience in running and analyzing A/B tests to improve ad performance.

Experience:
Proven track record of managing PPC campaigns for local businesses.
Ability to optimize for lead generation and conversion goals.
Familiarity with SEO principles and their role in PPC campaigns.

Additional Requirements:
Strong attention to detail and analytical skills.
Excellent communication and collaboration skills.
Ability to work independently and meet deadlines.
Familiarity with tools like Google Tag Manager, Microsoft Excel, or Google Sheets for tracking and reporting.

What We Offer:
Competitive starting rate of $5/hour, increasing to $7/hour after a 90-day performance review.
Opportunities for growth and long-term collaboration.
Flexible, remote work environment.
Supportive team culture focused on professional growth and development.


How to Apply:
Please submit the following:
A brief introduction highlighting your experience in PPC.
Examples of successful campaigns you've managed (include performance metrics if possible).
Details about your proficiency with the tools and platforms mentioned.

We look forward to finding a talented and driven PPC Specialist to join our team. Apply today!
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