Title: Public domain traffic conversion private domain module development
Goal: Develop a module that converts public domain traffic (social media platform) to private domain traffic (corporate platform), which is expected to increase traffic conversion rate by more than 80%, and effectively increase the activity of private domain traffic users.
Platforms involved: Twitter, YouTube, Instagram, Facebook
Functional requirements:
(1) Social media integration:
API integration with major social media platforms to obtain public domain traffic data (such as user interaction, content sharing statistics, click rate, etc.).
Design user interfaces to simplify the transition of users from social media platforms to corporate platforms. Improve the smoothness of the experience while complying with the platform's usage policies.
(2) User identification and tracking:
Develop systems to identify users and track user behavior to analyze user origins, behaviors, and preferences.
Perform expected analysis in different dimensions to achieve user behavior analysis capabilities, optimize user experience, and increase conversion rates.
(3) Personalized recommendation system:
Identify the user behavior and data that will be used to recommend (especially educational modules), and develop personalized recommendation algorithms.
Supports high scalability, ensuring seamless integration of the recommendation system into the company platform. (Tell us about a similar system effect you recommend.)
(4) Other requirements:
Increase development cycle plans (milestones) or delivery schedules.
Write unit tests, end-to-end tests, or performance tests to evaluate the effectiveness of module development.
Determine if support maintenance is required after the project is delivered, or documentation and knowledge transfer instructions are included.
Technical requirements:
Ensure efficient and stable data exchange between modules and social media platforms.
Pay attention to data security and user privacy protection.
The module should be able to interface with the company's existing CRM and other systems.
The module should have good scalability and support high concurrent access.